Conjoint/Mapping Seminars in Skokie, Illinois

Conjoint Analysis and Advanced Research Seminars
Conjoint analysis, choice-based conjoint, MaxDiff scaling and perceptual mapping are advanced market research techniques that are often intimidating to those inexperienced in their use. Many researchers are interested in using these techniques, but feel they need to learn more before they can conduct their own studies.

Sawtooth Software Products Demonstration
Many of our conjoint seminar attendees are about to purchase Sawtooth Software’s conjoint analysis software. This half-day seminar provides an overview of Sawtooth Software’s products, including demonstrations of CiW, CBC/Web and the SMRT market simulator.

In response to the many requests we receive for training seminars on these methods, we offer regularly scheduled seminars in Skokie (Northern suburb of Chicago). And, because some companies have found it more convenient and more cost-effective, we offer seminars at client's sites as well.

For all seminars, we use in-class exercises, group assignments, and case studies to reinforce the material presented. Topics are taught in a non-technical fashion. Participants receive a notebook with printed versions of the session's teaching materials and also background articles and papers.

Use the links at the right to learn more about our seminars.