http://www.sawtooth.com/images/logo.gif http://www.sawtooth.com/index.php/consulting/ http://www.sawtooth.com/index.php/consulting/ At Sawtooth Technologies Consulting Group, We solve complex business challenges by shedding light on your market. Subscribe to this feed to receive the latest insights on conjoint, discrete choice, maxdiff, segmentation and more from our Sawtooth Technologies Consulting blog Thu, 27 Jan 2011 15:16:25 GMT en-us http://www.sawtooth.com/index.php/blog/archives/why-i-still-love-conjoint/ http://www.sawtooth.com/index.php/blog/archives/why-i-still-love-conjoint/ Thu, 27 Jan 2011 15:16:25 GMT Conjoint analysis, also referred to as discrete choice, has been in use for decades. What has led to its popularity? Why does it keep researchers, academicians, and research end-users engaged? In short, why do we still love conjoint? http://www.sawtooth.com/index.php/blog/archives/using-discrete-choice-and-maxdiff-to-spend-hr-dollars-wisely/ http://www.sawtooth.com/index.php/blog/archives/using-discrete-choice-and-maxdiff-to-spend-hr-dollars-wisely/ Tue, 31 Aug 2010 22:15:45 GMT Especially in times of shrinking budgets, it is critically important to allocate benefits dollars wisely. Human Resources departments have the opportunity to use customer-focused approaches to maximize ROI. Techniques such as Discrete Choice Analysis and MaxDiff can help companies maximize employee satisfaction for each dollar spent. http://www.sawtooth.com/index.php/blog/archives/asking-discrete-choice-questions-when-the-answer-is-it-depends/ http://www.sawtooth.com/index.php/blog/archives/asking-discrete-choice-questions-when-the-answer-is-it-depends/ Fri, 30 Jul 2010 22:23:34 GMT When business decision-makers look at conjoint and discrete choice model output, how should the share results be interpreted and used? In this post, we share our thoughts about preference share and market share, based on decades of practical experience. http://www.sawtooth.com/index.php/blog/archives/using-share-predictions-from-conjoint-and-discrete-choice-models/ http://www.sawtooth.com/index.php/blog/archives/using-share-predictions-from-conjoint-and-discrete-choice-models/ Mon, 28 Jun 2010 13:58:41 GMT When business decision-makers look at conjoint and discrete choice model output, how should the share results be interpreted and used? In this post, we share our thoughts about preference share and market share, based on decades of practical experience. http://www.sawtooth.com/index.php/blog/archives/maxdiff-a-new-way-to-prioritize-benefit-statements/ http://www.sawtooth.com/index.php/blog/archives/maxdiff-a-new-way-to-prioritize-benefit-statements/ Thu, 3 Jun 2010 14:23:07 GMT MaxDiff is a powerful tool for prioritizing benefit statements based on relevance to your customers. MaxDiff helps you create a winning positioning that will resonate with your target market. http://www.sawtooth.com/index.php/blog/archives/aligning-your-line-using-conjoint-analysis-to-create-and-manage-produc/ http://www.sawtooth.com/index.php/blog/archives/aligning-your-line-using-conjoint-analysis-to-create-and-manage-produc/ Thu, 29 Apr 2010 22:36:07 GMT It is common to think about using conjoint / discrete choice to configure products and test pricing, but it also extremely useful for finding opportunities to shrink product lines, testing whether additional products cannibalize or add to preference, and uncovering segments and aligning products with their preferences. http://www.sawtooth.com/index.php/blog/archives/predicting-revenue-from-conjoint-results/ http://www.sawtooth.com/index.php/blog/archives/predicting-revenue-from-conjoint-results/ Wed, 10 Mar 2010 17:21:10 GMT Conjoint analysis is a powerful tool for predicting market reaction to changes in existing products or services or completely new products. But how well do conjoint model results translate into real world results? And can you predict revenue from conjoint results? http://www.sawtooth.com/index.php/blog/archives/comparing-apples-and-oranges/ http://www.sawtooth.com/index.php/blog/archives/comparing-apples-and-oranges/ Mon, 22 Feb 2010 15:28:13 GMT Discrete choice lets you understand how your market makes relevant apples to oranges comparisons. http://www.sawtooth.com/index.php/blog/archives/segmenting-for-success-part-ii/ http://www.sawtooth.com/index.php/blog/archives/segmenting-for-success-part-ii/ Tue, 16 Feb 2010 15:10:32 GMT Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle. http://www.sawtooth.com/index.php/blog/archives/segmenting-for-success-part-i/ http://www.sawtooth.com/index.php/blog/archives/segmenting-for-success-part-i/ Thu, 11 Feb 2010 22:28:00 GMT Segmenting for success in both consumer and B2B markets means going beyond traditional segmenting variables, such as demographics or company type, and focusing on needs, attitudes and lifestyle. http://www.sawtooth.com/index.php/blog/archives/predicting-choice/ http://www.sawtooth.com/index.php/blog/archives/predicting-choice/ Wed, 27 Jan 2010 16:32:15 GMT Conjoint Analysis and Discrete Choice have become popular for marketers and product managers, because they let them predict choice behavior. http://www.sawtooth.com/index.php/blog/archives/understanding-conjoint-in-15-minutes-by-joseph-curry/ http://www.sawtooth.com/index.php/blog/archives/understanding-conjoint-in-15-minutes-by-joseph-curry/ Thu, 7 Jan 2010 19:36:32 GMT Conjoint analysis has become popular because it is far less expensive and time consuming than concept testing. http://www.sawtooth.com/index.php/blog/archives/finding-the-sweet-spot-of-competitive-positioning/ http://www.sawtooth.com/index.php/blog/archives/finding-the-sweet-spot-of-competitive-positioning/ Wed, 16 Dec 2009 19:42:55 GMT Positioning your brand in the B2B market http://www.sawtooth.com/index.php/blog/archives/know/ http://www.sawtooth.com/index.php/blog/archives/know/ Thu, 10 Dec 2009 23:12:40 GMT Research on pricing products and services, obviously popular, can bring successful results through several different research methodologies: find the right one for you http://www.sawtooth.com/index.php/blog/archives/maxdiff-maximum-power-to-act-on-market-preferences/ http://www.sawtooth.com/index.php/blog/archives/maxdiff-maximum-power-to-act-on-market-preferences/ Sat, 31 Oct 2009 23:09:21 GMT Determining preferences in product features or benefits, marketing slogans, logos, service options, or even restaurant names, allows for trial and error without the error. http://www.sawtooth.com/index.php/blog/archives/conjoint-analysis-the-key-to-predicting-real-world-buying-choices/ http://www.sawtooth.com/index.php/blog/archives/conjoint-analysis-the-key-to-predicting-real-world-buying-choices/ Wed, 7 Oct 2009 17:17:17 GMT If business people and marketers could really understand the trade-offs consumers would make, they could tailor their products and services more effectively - and profitably