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Sensus Web for Web-based survey research.

Best Practices. Best Value.




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Sensus Web lets you create CATI-type questionnaires for the Web. With straightforward efficiency, Sensus lets you create questionnaires ranging from standard scroll down form surveys to those with complex skipping, list handling, and multimedia requirements. And, Sensus generates Web-ready surveys that can be deployed on your server or on ours, using our Web survey deployment services. Sensus Web provides intuitive access to a broad range of features, including:

  • Questionnaire authoring and deployment
  • Direct importation of Ci3 questionnaires
  • Skipping and branching
  • Piping
  • Randomization
  • Calculations
  • Advanced list handling
  • Rosters
  • Grids
  • Multi-lingual interviewing
  • Sounds and images
  • Linking to other sites
  • Linking to ACA/CBC Web
  • Quota control
  • Offline testing and testing tools
  • Sample and e-mail management
  • Customization to your organization's identity
  • Controlled access to interview and online tools
  • Online and offline statistics, frequency counts and two-way tabs
  • Online and offline data viewing, editing and coding
  • Direct data and label exporting to popular analysis systems
  • Optional hosting services

You can find details of these capabilities and others in the answers to the questions below, including what's new in Sensus 4.2. Or, view a complete list of Sensus Web features.

Click here to see a short Sensus Web demo survey or
here to contact a Sawtooth representative about Sensus Web…

Q: How do I write questionnaires?

Sensus Web uses the same questionnaire scripting language as Sawtooth Software's Ci3 system. This scripting language is used by more research organizations than any other and is the same language that works with our WinCati system. It lets you create simple questionnaires easily and yet it is flexible enough for even the most complex of surveys. Because of its flexibility, Sensus Web lets you administer CATI-type questionnaires on the Web without the need for HTML or Java programmers.

Sensus Web can handle all common question types, such as single response, multiple response, numeric, open-end, and constant sum. Branching can be as complex as you like; you can skip based on previous responses, combinations of responses, and even arithmetical computations. Sensus Web lets you restore responses to questions in later questions, so you can customize interviews to enhance respondent interest. You can create scroll down or scroll across screens of any size. You can place multiple questions and input fields on the screen so respondents can fill in responses in any order. You can include drop-down lists, radio buttons and check boxes.

With Sensus Web, you have complete control over screen formatting for your questionnaire: you can place question and response text anywhere on the screen and use color and type fonts to guide respondents.

You can design question screens such as the one shown here any way you like. You can vary the text placement, font, font size, color, response controls, and more.

Advanced Capabilities
In addition to these basic capabilities, Sensus Web has special features and efficiencies designed for researchers with advanced needs. For example, its powerful list handling capabilities let you ask questions repetitively with minimal setup. You can construct customized lists of any length for each respondent based on previous answers and then ask additional questions for that list. You can use this capability to ask roster or grid questions.

Sensus Web provides other advanced capabilities as well. You can randomize choices within questions, questions within blocks of questions, and blocks of questions within questionnaires. You can create and administer multilingual studies. You can write macros to create your own custom instructions that you can use throughout a questionnaire. And you can incorporate sound bytes and images as part of the interview as well.

Sensus Web also lets you access other Web pages in the middle of a questionnaire. This capability can be used, for example, to conduct advanced research studies such as conjoint analysis studies using Sawtooth Software's ACA System for Adaptive Conjoint Analysis or CBC System for Choice-Based Conjoint.

Time-Saving Features
Sensus Web uses a set of simple instructions to create questionnaires. Typing a single command can implement advanced capabilities within your survey.

Sensus Web expedites questionnaire writing with its point-and-click menus, context sensitive dialog boxes, online help, text position indicator, use of colors for different parts of the questionnaire script, and comprehensive manuals. And to speed creation of longer surveys, you can access sections of your questionnaire quickly by using the on-screen question navigator.

You can also import questionnaires directly from Sawtooth Software's Ci3 System or cut and paste from a word processor. You can bring in entire questionnaires or cut and paste questions from existing surveys, then edit them to form a new questionnaire.

Sensus Web lets you insert or delete questions with little or no modification to your branching and skipping instructions. You can specify defaults for many of the instructions that govern questionnaire presentation and logic. For example, you need only specify text placement, screen color, answer ranges, and key assignments once. Of course, you can override these defaults at any time.

Testing Aids
Sensus Web provides several aids to help you test your questionnaire fully. The Preview mode lets you test any portion of the questionnaire, or the entire questionnaire, to ensure proper skipping, branching, formatting etc. For example, you can test a block of 5 questions without having to test the entire questionnaire and without having to load it onto a Web server.

Sensus Web's Test mode lets you test the entire questionnaire as if it were on a Web server, without having to actually upload it to a Web server. The Test mode lets you test the entire questionnaire through your Web browser. In addition to testing your questionnaire logic, the Test mode lets you save data so you can verify that data is being collected properly.

Sensus Web's Auto Test feature will run through your questionnaire automatically a pre-specified number of times. You can specify the distribution for responses or let it respond to questions randomly using valid responses. For example, if you are asking for a response between 1 and 10, it will randomly provide a response between 1 and 10, however, if only certain responses permit the interview to continue, you can skew the distribution toward those responses. Auto Test records data each time it goes through the survey. Automatically recording large amounts of data lets you see if there are any questions not being answered and lets you set up your tabs in advance, speeding your analysis on the back end.

In addition, Sensus Web provides a variable tracker, helping you ensure that your variables are being set the way you want to set them. Also, Sensus Web's debugger finds any scripting mistakes that you have made, taking you to the exact line in your questionnaire where you have made them.

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Q: How do I set up studies?

A: In addition to providing you powerful, CATI-like questionnaire capabilities, Sensus Web gives you flexible and efficient setup for defining study specifications. Sensus Web's point-and-click interface lets you have easy access to the features you need to control your research.

E-mail Capabilities
Sensus Web's optional E-mail module lets you import sample e-mail addresses for use in recruiting respondents. It lets you create multiple e-mail messages that you can use depending on respondent status. Sensus Web tracks the status of each respondent, indicating whether the respondent has mid-terminated, completed the study or has not yet visited the study's site.

Using these statuses, Sensus Web can automatically send your pre-written messages to respondents at the appropriate times. For example, a login ID and password would be sent with an introductory e-mail when you initially recruit respondents; an encouraging, incentivizing e-mail could be sent to respondents who had partially completed the survey; and a reward could be sent with an e-mail expressing gratitude to those who had completed the survey. At any point you can personalize the message by merging information from your imported e-mail list as part of the message.

Respondent Authorization
Sensus Web automatically generates login IDs and, if you choose, passwords for your respondents. These authorization capabilities ensure that respondents will answer the questionnaire only once and they ensure that only those recruited will respond to the questionnaire. The respondent IDs and passwords can be distributed using whatever means you choose for recruiting respondents. However, if you use Sensus Web's E-mail Module, then the IDs and passwords can be automatically sent as part of the recruitment e-mail.

Other respondent authorization options let you provide the login IDs and passwords or choose to not use login IDs and passwords at all.

Quota Controls

Sensus Web's optional Quota Module lets you create quota controls in a straightforward manner. Your quotas can be based on any combination of responses to questions in the questionnaire, ensuring that your quotas are filled appropriately. And, you and your clients can track quotas online while studies are in progress using the Quota Module's reporting capabilities.

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Q: How do I deploy studies?

You have two options for deploying Sensus Web studies. You can deploy them on your own server or we can host your studies on our server. Either way, you can deploy your studies quickly following straightforward procedures.

To deploy your studies on your own server, you would first need to have a Web server that meets the requirements outlined in our system requirements section below. Once you have the server and you have created your questionnaire, the rest is simple. Under the Field menu within Sensus Web, you would choose Deploy to Web and then Prepare/Upload Files. The FTP Connect window would pop up and you would input the FTP address of your server, the desired directory and your user name and password.

You can deploy your studies by first specifying a few key items.

A checklist is then displayed prompting you to indicate which files you want to upload. After you upload, you would then just recruit your respondents and point them to the right site.

You would complete your deployment by using this simple interface.

To have us host your studies, you would need to first set up a Sawtooth Technologies hosting account. You can see our Sensus Web Price List for Sensus Web and Sensus Web hosting prices. Once you have an account with us, we would provide space on our server and a user name and password for you. Then you would deploy your study as explained above, as if you were using our server as your own server.

Whether you deploy on your server or ours, you and your clients can have online access to your data and you can also download your data for further analysis.

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Q: How do I process and analyze data?

Sensus Web gives you the tools you need to quickly analyze, edit, and code your data - online or offline.

Quick Analysis
Sensus Web's summary analysis features let you generate preliminary results quickly and monitor your surveys while they are in progress. And, you can give your clients access to these same capabilities so they can monitor survey results directly. You can generate frequency counts and simple cross tabulations and compute basic survey statistics online. Or you can download the data and run these reports offline.

Export to Analysis Packages
You can also export your data using over 20 different file formats. You can seamlessly export your data and variable labels to SPSS, SAS, Access, Excel, and HTML for example. In fact, because Sensus Web exports to ASCII as well, you can use any crosstab or statistical package for your analysis.

Data Editing
Sensus Web includes a versatile data editor for making any after-interviewing edits. It lets you view and edit respondent numeric and open-end data, either online or offline, while maintaining a detailed log of all changes.

The data editor shown here lets you edit respondent data before it is converted for analysis. You can edit numeric or open-end data, and delete individual data records. A log of all edits is kept automatically.

Openend Coding
The integrated coder for openends makes coding quick and easy. For each respondent, you can create up to 30 codes per question and have up to 10,000 codes in the master list. You can code by question or by respondent so several people can code simultaneously.

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Q: What sets Sensus Web apart?

Sensus Web is being used by commercial, not-for-profit, and academic research organizations around the world. It provides a unique combination of features and value. Sensus Web offers:

Powerful Interviewing Capabilities
Sensus Web's interviewing software is based on the popular Ci3 language for writing and administering computer-assisted questionnaires. Its extensive capabilities let anyone create simple questionnaires quickly and complex questionnaires efficiently.

E-mail Capabilities
Sensus’ built-in E-mail module simplifies composing, releasing, and logging of messages that you send to your e-mail list of respondents.

You can use the E-mail module to:

  • Invite respondents to participate in a survey
  • Provide the link, including a login ID and password, to a survey
  • Attach letters of endorsement to invitation messages
  • Move respondent information from e-mail list into survey
  • Send respondents messages reminding them to take a survey
  • Thank respondents for their participation
  • Deliver electronic incentives

Sensus' E-Mail module lets you release messages manually or automatically based on a time interval you specify or a change in the respondent’s interview status. For example, you can automatically send a reminder message a specified number of days after the release of the invitation message to respondents who have not taken the survey. Or, you can automatically send a thank you message with an electronic incentive attached to respondents immediately upon completion of the survey.

The E-Mail module lets you import a list of e-mail addresses from a comma separated variables file (CSV). This file can be created using programs such as Microsoft Excel or Access. Each e-mail address can also include a title, first name, last name, login ID, password, and up to five pieces of information you might have about the respondent. Sensus lets you merge this information into e-mail messages to personalize the messages. Sensus embeds the login ID and password as part of the e-mail message link to the survey URL so respondents do not have to enter these security checks when they take the survey.

You can send e-mail messages to respondents for a variety of reasons using this comprehensive interface.

And Sensus’ E-Mail module keeps a log of all messages sent. You can view the log at anytime to keep track of messages as they are being released.

Quota Control
The Quota Module lets you set quotas for a study saving you money because you pay incentives only to the numbers of respondents you specify.  It also helps you ensure that the sample of completed interviews represents the population of interest.

The Quota Module lets you screen respondents for qualification. Sensus checks if a respondent is a type of person you are looking for, and, if so, whether the quota cell for that person is open. If respondents fail to qualify or their cells are full, the interview is terminated. Quota limits for a study can be updated at any time.

You can set up quota limits using a straightforward interface and you can view quota reports online.

Once the total quota for a study is reached, Sensus displays a screen indicating that interviewing for the study has been completed. You can customize this screen, including adding a link that takes respondents to another site.

You can track your quotas using Sensus’ on-line quota report. This report shows you a count of completed interviews by quota cell and date. You can use this report to gauge how long it will take to complete the study. You can grant clients on-line access to this report so they can track their study’s progress directly.

Offline Testing
With Sensus Web, you don't have to deploy your survey to a Web server just to test it. Instead, Sensus Web's preview mode lets you test any question as soon as you type it, directly within Sensus Web itself. The questionnaire will appear just as it would through a browser. You can test starting with any question and check skips, etc... You can also test your survey directly through your browser without deploying to your Web server either. The test mode lets you see your questionnaire exactly as a respondent would see it without having to upload your study each time you want to test. Sensus Web's Auto Test feature lets you run your questionnaire automatically, generating test data you can use to check your questionnaires and set up your analysis specifications.

Straightforward Deployment Options
With Sensus Web you can deploy your studies on your Web server with only a few mouse clicks. Alternatively, you can deploy your studies using our Web server so you don't have to maintain your own.

Analytical Capabilities
Sensus Web provides online summary statistics so you and your clients can monitor survey progress. It also provides the ability to export your data to a variety of file formats.

Ease of Learning
Sensus Web is deceptively simple. We've done the hard work for you by designing a sophisticated system that is uncomplicated and intuitive. And if you already own Ci3, you can have your existing questionnaires up on the Web in a matter of minutes.

Standard Technology
Sensus Web uses Microsoft's IIS server platform. Compatible and inexpensive equipment, software tools, and system support are readily available, and you won't be stuck with obsolete technology in the future.

User Benefits
Users and reviewers alike have cited the power of our products, their ease- of-use, our outstanding documentation, and our responsive customer support. In addition, Sawtooth Technologies holds training and user meetings where users can share experiences and learn new applications and technologies.

Affordability
Sensus Web offers you CATI-like Web interviewing at an affordable price.

Value
Overall, Sensus Web provides the best Web interviewing value anywhere. This means you can offer your clients responsive services and quality data and still win bids.

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Q: What's new in Sensus 4.2?

A: Sensus 4.2 now works with our WinCati computer-assisted telephone interviewing

A new script editor that can efficiently edit CATI-length questionnaires. The new editor displays an on-screen question list that lets you move quickly among questions.

Auto Test, which lets you automatically run a questionnaire and generate simulated respondent data before a study is fielded. You can use Auto Test results to check the logic of your questionnaire and in setting up your analysis specifications.

The ability to exchange information between Sensus sample and the interview. For example, you can now import user-specific, information from an e-mail list into the questionnaire.

A new interview mode variable that you can use to skip questions or alter the way the question appears depending on the interview mode. Sensus also has a new toolbar toggle button that lets you choose how a mixed-mode question should look and function when administered by phone and online.

Weekday evening and Saturday telephone support.

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Q: What are the system requirements?

A: For questionnaire-authoring, Sensus requires a computer running Windows 98/NT/2000/XP for creating questionnaires and working with respondent data. A Pentium III-class (or newer) computer with at least 128 megabytes of memory and a CD-ROM drive is recommended. Sensus also requires that you have the Microsoft Personal Web Server (for Windows 98/NT) or the Internet Information Services (IIS) (for Windows 2000/XP) and Internet Explorer version 5.0 or later installed on your PC. A high-speed Internet connection is recommended for deploying questionnaires, coding and editing data online, and downloading respondent data.

For deploying studies on the Web, Sensus requires a Windows 2000/2003 server with IIS installed. The server must permit the installation of third-party applications and support files from Microsoft Visual Basic.

The following are the specifications for the Sensus questionnaire-authoring station and Web server.

Component

Requirements

Questionnaire-Authoring Station

Pentium III or newer PC
128 MBytes of memory
Hard drive with 500 MBytes of free space
Windows 98/NT/2000/XP*

Microsoft Personal Web Server (for Windows 98/NT) or Internet Information Services (IIS) (for Windows 2000/XP) for working with respondent data

Internet Explorer version 5.0 or later

A high-speed Internet connection is recommended for deploying questionnaires, coding and editing data online, and downloading respondent data.

* Sensus questionnaire-authoring stations cannot run XP Home Edition, which does not permit the installation of IIS.

Web Server

Pentium IV PC
2 GHz processor**
1 GByte of memory

Hard drive with 1 GByte of free space depending on size and number of studies

Windows 2000/2003 running IIS

** Requirement depends on the amount of traffic on the server.  2 GHz is the minimum requirement.

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Q: How is Sensus Web priced?

Sensus Web's pricing is based on the number of question variables that you will need per questionnaire. There is an annual maintenance fee of 20% of the initial price after the first year. This fee includes license renewal, extended support and system updates.

All Sawtooth Technologies systems include a 60-day money-back guarantee: if you are not satisfied, you can return any system for a full refund within 60 days. In addition, the full purchase price of any Sawtooth Technologies system can be applied as a credit toward the purchase of a larger system of the same type and version.

See the Sensus Web price list for complete pricing details.

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Q: Is on-site training available?

A: Sawtooth Technologies provides on-site training for users who need assistance getting started or who have projects to field immediately. Training can also be scheduled at the Praxis training facility in Sacramento, California for a reduced fee.

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Q: How can I see Sensus Web in action?

A: A fully functional evaluation system is available that can be installed on any PC meeting the questionnaire authoring requirements above. This system has all of the capabilities of the full system except it allows only 75 variables per questionnaire and it does not let you deploy a study. It comes with a sample study and complete documentation so you can easily learn Sensus Web's capabilities.

References from current Sensus Web users are also available; contact us if you would like to talk with individuals at organizations such as yours.

If you would like to speak with a sales person regarding Sensus Web or if you would like more background on Web interviewing or about getting started with Sensus Web, contact us.

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Q: What features does Sensus Web have?

Sensus Web has been designed based on years of experience with computer-assisted interviewing and on feedback from hundreds of researchers. The result is an uncomplicated system that brings the power of CATI interviewing to the Web. Sensus Web goes beyond the limits of other systems to offer you easier access to greater functionality. Its accessible, extensive capabilities make Sensus Web the best value on the market.

From questionnaire design to survey deployment, and quota control to online analysis, Sensus Web delivers the features researchers want and need.

For more information on Sensus Web's features, read on or select one of the following topics:

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Sensus Web Features

Studies

  • Unlimited studies
  • Archiving, backup and retrieval
  • Import from Ci3

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Respondent Access

  • Runs with standard browsers
  • Respondent IDs and passwords to ensure appropriate, non-duplicated respondents

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Client Online Access

  • Summary statistics
  • Completes by quota/date
  • Statistics by variable
  • Password protected

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Questionnaire Capabilities

  • Creates questionnaires ranging from standard scroll down form surveys to those with complex skipping, list handling, and multimedia requirements
  • Questionnaire length limited only by size of purchase
  • Complete control of screen format, color, bolding, underlining, fonts, and font sizes
  • Categorical, numeric, pick lists, constant sum, rand order, analog, open-ended responses
  • Skips/branches of any complexity
  • Arithmetic and date/time computations
  • Randomization of answer choices/questions/blocks of questions
  • Question grids with rows and column randomization
  • Formated numeric resonses for input such as telephone numbers and zip codes
  • Restore previous answers into question text
  • Advanced list handling and customized lists
  • Exchange respondent information between sample record and interview
  • Rostering
  • Link to other Web sites as part of interview, including to online conjoint analysis questionnaires
  • Display images as part of interview
  • Play sound as part of interview

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Questionnaire Design Aids

  • Pre-existing Ci3 questionnaires can be put on the Web in a matter of minutes
  • Add/edit questions quickly
  • Cut and paste between questionnaires
  • Test any portion of the questionnaire without having to test the whole questionnaire
  • Test through a browser without having to deploy on Web server
  • Optional automatic questionnaire tester and data simulator
  • One-click compiler displays exact line of any errors in your instructions

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Sample Management

  • Unlimited import of e-mail addresses
  • Respondent status tracking
  • Automatic e-mailing of user-defined messages based on respondent status
  • Respondent IDs and passwords can be included in e-mail messages
  • E-mail messages can be personalized by merging any information contained in imported e-mail lists

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Quota Control

  • Unlimited quota cells
  • Handles complex quota requirements
  • Automatic or manual quota control
  • Instantaneous quota updates
  • Online quota tracking

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Study Deployment

  • Deploy on Microsoft standard Web servers
  • Simple, built-in deployment features
  • Deploy either on your own server or on Sawtooth Technologies' server

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Data Processing

  • Clients can view data online
  • Online or offline data viewer/editor
  • Online or offline completed interview count by quota cell and date
  • Online or offline frequencies, univariate statistics and two-way crosstabs
  • Integrated in-depth analysis and graphs
  • Export data and labels to over 20 file formats including SPSS, SAS, Access, Excel and HTML
  • Compatible with any cross-tab or statistical package
  • User definable data order in output file
  • Online or offline open-end coder

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Ease of Use

  • Windows interface
  • Efficient instruction language
  • Questionnaire design aids for thorough and straightforward testing of questionnaire
  • Cut and paste between questionnaires and import existing Ci3 questionnaires
  • Author questionnaires with any word processor or with built-in processor
  • Uncomplicated e-mail and quota setup and study deployment
  • Online help

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International

  • Multilingual interviews
  • Date/time formats

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Other Benefits

  • Standard PC and Windows hardware and software
  • Can run other applications as part of interview (including ACA for conjoint interviewing, CBC for discrete choice interviewing and APM for perceptual mapping interviewing)
  • Client-deliverable data files
  • Well-written manuals
  • Responsive technical support
  • Online user group
  • Online product updates
  • User meetings

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Pricing and Guarantee

  • Reasonable license fee and maintenance fee
  • Trade-up credit
  • Payment plans available
  • On-site training available
  • Sixty-day money-back guarantee
  • Two-day delivery or immediate download
  • Current prices

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