Product News Sensus Version 2.0 Available Now Users Call Sensus Interviewing Software "Truly Masterful" We are pleased to announce the latest release of our Sensus family of interviewing products. We've improved existing capabilities, added new features, and created new companion modules that increase the reach and power of this Windows-based interviewing system. Beta testing is complete and Sensus Version 2.0 is available now. The new Sensus has a flexible modular structure, and modular pricing to go with it. Available now are the core interviewing module, Sensus Q&A, and two of the four Sensus companion modules: Sensus Multi-media and the Sensus Advanced Development Environment. Sensus Choice and Sensus TradeOff Version 2.0 will be available soon (Sensus TradeOff Version 1.0 is still available). You can combine Sensus Q&A with any (or all) of its four companion modules to create an integrated solution that meets your level of expertise, research requirements and budget. If you order Sensus Version 2.0 before December 15th you will receive a set of 100 question templates (each in three different styles and two different screen sizes) free (see next article). These templates, which normally sell for $300 give you an extensive library of pre-written question styles. Sensus Q&A: A Complete Interviewing and Analysis System For most research applications, Sensus Q&A is the only Sensus module you'll need. Sensus Q&A lets you create questionnaires ranging from simple to complex, using a point-and-click, "view as you build" interface. You'll find it easy to make your surveys attractive and engaging with Windows formatting options such as typefaces, type styles and sizes, colors, and dialog boxes. And, Sensus Q&A questionnaires run on any Windows-capable PC; you can conduct in-person interviews, telephone interviews, self-administered interviews, and disk-by-mail interviews (from a single disk with no installation required) using mouse, keyboard, pen, or touch-screen input. With Sensus Q&A, you can construct questionnaires with up to 2,000 question screens, using a full range of question and response types: choice buttons, check boxes, radio buttons, sliding scales, constant sums, grids, randomized choices, and so on. You can ask multiple questions per screen and you can even create rosters and complex question sequences where a respondent's answers constitute the set of response choices for follow-up questions. Sensus Q&A also offers powerful and flexible logic capabilities. Using Sensus Q&A's point-and-click logic commands you can create and test the skips and branches that govern the flow of your questionnaire, define and set variables, create and evaluate formulas, and import and export variables from other applications. As you construct your questionnaire, you can view its structure at anytime with the new Sensus Q&A outline view. Sensus Q&A comes with a full set of tools for testing and analyzing your questionnaires. Its Logic Tester lets you check your skip logic for errors and its Interview Tracer lets you verify that the questionnaire runs as intended; an Interview Simulator automatically runs your questionnaire to ensure your branching and skipping are correctly specified and also generates data sets for verification or cross-tab set up. Fully integrated statistics and cross-tab capabilities let you conduct analyses quickly and easily. And, Sensus Q&A's Data Viewer/Editor and Data Extractor let you edit data and export it to other data analysis applications seamlessly. An open-end coder lets you construct code lists and code verbatims at the same time. Sensus Multimedia: Making Interviews More Realistic and Field Work Less Complicated When you couple Sensus Multimedia with Sensus Q&A, you've got full multimedia interviewing capabilities. Sensus Multimedia lets you add images, photos, audio, and videos to your interview. You can test concepts without creating mockups, test ads without renting VCRs and shipping videotapes, and communicate ideas when words alone will not suffice. Use Sensus Multimedia to add sound that describes product features, provides explanations, and narrates questionnaires in one or more languages. Sensus Multimedia is completely integrated with Sensus Q&A, so its interface is already familiar. It's easy to add high resolution graphics, stereo sound, narration, and full-screen video to any Sensus question - anywhere on-screen you want and at any size you want. You control how and when multimedia stimuli are presented and whether respondents can start or stop videos, or zoom in on images. Sensus Advanced Development Environment: Source Code Enhancements without the Hassle Clients sometimes present you with research assignments that require you to move beyond existing tools and techniques. Such assignments are usually more complex, more demanding and also more profitable. To handle these specialized or complex applications, we offer the Sensus Advanced Development Environment. The Advanced Development Environment (ADE) is a programming instruction set that lets you extend the functionality of Sensus Q&A - or any of the Sensus companion modules. Sensus ADE offers all the advantages of source code cutomization without source code hassles. The features or enhancements you create with Sensus ADE interact tightly with Sensus Q&A to give you complete control over all aspects of your questionnaire. With Sensus ADE, the possibilities are endless; see the article elsewhere in this newsletter for more information on Sensus ADE. Coming Soon: Enhanced Sensus TradeOff and Sensus Choice Soon, Sensus TradeOff Version 2.0 (available now in Version 1.1) and Sensus Choice bring you the state of the art in conjoint data collection. Finally, conjoint data collection can be as powerful and as compelling as conjoint itself. When you pair Sensus TradeOff with the popular ACA System for Adaptive Conjoint Analysis or Sensus Choice with the CBC System for Choice-Based Conjoint, you can replace the traditional DOS-based conjoint interview with a user-friendly Windows presentation. Your conjoint survey is "point-and-click" easy for respondents and the interview itself is attractive and engaging. Add Sensus Multimedia to enhance the interview with images, sounds, and videos. Version 2.0 of Sensus TradeOff and Sensus Choice support personal interviews, self-administered interviews, and disk-by-mail interviews, so you can add impact to your conjoint surveys in any interview modality. Modular Structure, Modular Pricing With Sensus' new modular design, you purchase only the tools you require. As your needs change or grow, Sensus can grow with you. The core interviewing module, Sensus Q&A, is $1,000. With the exception of the Sensus Advanced Development Environment, all the other Sensus modules are also $1,000. So, to purchase Sensus Q&A alone costs $1,000. To purchase Sensus Q&A in combination with Sensus Multimedia costs $2,000. All licenses are single-user licenses; site licenses for multiple users are also available. Prices are one-time fees and include free technical support and our usual 60-day money-back guarantee. The Sensus Advanced Development Environment (ADE) site license is $10,000. Annual maintenance for Sensus ADE is $3,000. See Why Sensus is "A Dream to Work With" Your colleagues are already raving about Sensus Version 2.0. To see animated examples of Sensus for yourself, visit our Sensus Web site at www.sawtooth.com/sensus/sensus1.html. We also encourage you to request our Sensus brochure, which details all of the Sensus modules. For your copy, contact Katherine Klein via phone (847/866-0870), fax (847/866-0876), or e-mail (info@sawtooth.com), or send a request while you're visiting our Web site. Back to Sawtooth News Index