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Educational Resources

Proceedings Reprints Now Available by Topic

We are pleased to announce that reprints from the 1987-1992 Sawtooth Software Conference Proceedings are now available in collections that pull together a wealth of information on particular research topics. These papers, many of which have been out of print for some time, are written by leading researchers and academics and cover the theory and practice of advanced research methods.

The reprint collections compile insights and expertise on a number of important research topics from many conferences. For example, one of our two collections on the practice of conjoint analysis includes papers on how to sell conjoint studies, how to design conjoint studies, and how to analyze conjoint results. Our collection on the theory of perceptual mapping includes a variety of articles comparing and contrasting mapping techniques. We also have collections on conjoint theory, pricing research, disk-by-mail interviewing, implementation of perceptual mapping, computer interviewing, and cluster analysis.

Each collection contains 5 to 10 articles and is priced from $25 to $45.

For a complete listing of the articles in the Sawtooth Software Conference Proceedings reprint collections, call Katherine Klein at 847/866-0870.

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