Sawtooth Library Use the links below to explore our library of articles, and papers. Library Index: Computer-Assisted Telephone Interviewing (CATI) Web Interviewing Computer-Assisted Personal Interviewing (CAPI) Conjoint Analysis Computer-Assisted Telephone Interviewing (CATI) Predictive Dialing Find out if your company is a candidate for Predictive Dialing. Voice Capture: A Tool for Motivating and Persuading Upper Management Voice-captured open-ended responses let clients hear not only what respondents say, but also how they say it. CMOR Tool for Training Interviewers on Privacy Issues The Council for Marketing and Opinion Research (CMOR) has developed a two-page interviewer reference sheet relating to respondents' research-related privacy questions. Respondent Cooperation Audit Discover the recent Refusal Rate statistics from the Council for Marketing and Opinion Research (CMOR). AAPOR Survey Outcome Rates Read about the recent American Association of Public Opinion Research (AAPOR) proposal for defining standards for calculating survey outcome rates. Hearing-Impaired Respondents in CATI Surveys Discover how new technology is being used to administer CATI surveys to previously unreachable respondents. Back to top… Web Interviewing Working Toward Quality Web Surveys A look at survey types that take best advantage of this important interviewing modality. Back to top… Computer-Assisted Personal Interviewing (CAPI) Science Reports on Audio-CASI Read how Audio-CASI increases disclosure of sensitive behaviors. CATI, CAPI, CASI: What's the Difference? A computer interviewing glossary that guides you through the latest survey research jargon. Back to top… Conjoint Analysis Understanding Conjoint Analysis in 15 Minutes by Joseph Curry. A brief but thorough introduction to the principles of conjoint analysis. Reprinted from Quirk's Marketing Research Review. Understanding Conjoint Analysis: Predicting Choice by Joseph Curry. A follow-up to the above article, dealing in more depth with three of the most widely used choice models: First Choice, Share of Preference, and Likelihood of Purchase. Reprinted from Quirk's Marketing Research Review. Trade-Off Analysis of Consumer Values by Richard M. Johnson. One of the seminal articles on conjoint techniques; reprinted from the Journal of Marketing Research. Discrete Choice Modeling: Understanding a "Better Conjoint than Conjoint" by Steven Struhl. An introduction to the advantages and disadvantages of discrete choice models over rating scales. Reprinted from Quirk's Marketing Research Review. Conjoint Analysis: After the Basics by Joseph Curry. This article is intended for researchers already familiar with the basics of conjoint, and who are ready to perform their first studies. Reprinted from Marketing Research: A Magazine of Management & Applications Complimentary Capabilities for Conjoint, Choice, and Perceptual Mapping Web Data Collection by Joseph Curry. This paper characterizes the inherent limits of off-the-shelf conjoint, choice, perceptual mapping and other similar software and uses three case examples to illustrate ways of working beyond those limits with separate, complementary data collection software. Back to top…