From My Product Management Opinion,  A Blog by Ivan Iybbert,  January 15, 2010.

From My Product Management Opinion, A Blog by Ivan Iybbert, January 15, 2010.
“The Power of Advanced Research for Product Management,” By Brett Jarvis, Sawtooth Technologies

In this post, Brett Jarvis, who provides marketing strategy consulting service with Sawtooth Technologies, is a guest blogger making the case for advanced market research over the course of a product lifecycle. In this article he identifies several research techniques used by market research professionals to achieve results, such as Conjoint Analysis and Discrete Choice Analysis, Maximum Difference Scaling (MaxDiff), and Perpetual Mapping.