From Marketing Handbook Blog, November 18, 2009
From Marketing Handbook Blog, November 18, 2009
“Identifying, Targeting and Using Preference-based Segments: Q&A with Erika Bruhn of Sawtooth Technologies”
In this post, Erika Bruhn of Sawtooth Technologies responds to four questions on preference and attitude-based segmentation: what are the benefits; how to identify segments; how to choose which segments to target; and how to use the target segments.
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