Market Research Insider
News and views shared with key players in the industry
The Market Research Industry is replete with valuable information and insight, and of course Sawtooth Technologies contributes regularly to the knowledge base of our peers and research professionals throughout corporate business. Some of this work also goes beyond market research, into such arenas as human resources or other constituency bases where advanced research techniques are applied for information gathering and strategy development.
In an effort to keep our clients and other interested parties up-to-date on the latest in advanced research, we have created this page of valuable links as a portal to our contributions in this world. Included here will be articles and resources from industry publications, blogs and forums where professionals from Sawtooth Technologies have contributed and/or taken part. We will update and add to these postings on a regular basis to keep you as informed as possible.
You can also visit our Consulting Blog, which contains our news and views on advanced research techniques and their applications in market research and beyond. In our blog we regularly post new insights from our industry experts, a valuable resource designed to showcase our in-house expertise and the dynamic solutions we bring to marketing professionals.
Together these two resources constitute a growing library of the very best ideas, developments, resources and results in the universe of advanced market research from Sawtooth Technologies.
From LoveStats, a Blog by Annie Pettit, April 1, 2010
The Power of “No”
In this post, Brett Jarvis of Sawtooth Technologies claims that, although the customer is always right, we can help our customers be more right and we’re really doing our jobs if we get them to help their customers be more right. A powerful tool in this effort is knowing when to tell customers “No,” and perhaps more importantly, to teach them when to say “No” themselves.
From My Product Management Opinion, A Blog by Ivan Iybbert, January 15, 2010.
“The Power of Advanced Research for Product Management,” By Brett Jarvis, Sawtooth Technologies
In this post, Brett Jarvis, who provides marketing strategy consulting service with Sawtooth Technologies, is a guest blogger making the case for advanced market research over the course of a product lifecycle. In this article he identifies several research techniques used by market research professionals to achieve results, such as Conjoint Analysis and Discrete Choice Analysis, Maximum Difference Scaling (MaxDiff), and Perpetual Mapping.
From Marketing Handbook Blog, November 18, 2009
“Identifying, Targeting and Using Preference-based Segments: Q&A with Erika Bruhn of Sawtooth Technologies”
In this post, Erika Bruhn of Sawtooth Technologies responds to four questions on preference and attitude-based segmentation: what are the benefits; how to identify segments; how to choose which segments to target; and how to use the target segments.
From Inflexion Advisors Blog: Inflexion Point, September 2009
“Spending HR Dollars Wisely”
In this post, Carol White of Sawtooth Technologies serves as a guest blogger articulating how to leverage advanced research to maximize employee satisfaction per dollar spent.
From Research Rockstar, September 2009
“MaxDiff or Conjoint – What IS the Difference?”
Here’s a post to the influential Market Research e-newsletter Research Rockstar in which our own Brett Jarvis contributed a wonderful article on these often misunderstood advanced marketing techniques.
