Training & Coaching

At Sawtooth Technologies, we can share our expertise so your research staff is ready to hit the ground running when the need for a conjoint study arises.

We can educate your staff in the use of conjoint analysis tools and techniques without the jargon and confusion often associated with these advanced research methods. When you engage Sawtooth Technologies for conjoint analysis training, you add one of the most powerful techniques to your decision-making arsenal.

On-Site Training

We offer on-site seminars which are particularly geared toward end users. These sessions provide an efficient and highly cost-effective way to train a group of people, from two to 200. Whether you want to educate management about the benefits and applications of conjoint, train your internal research staff to “do it themselves”, or kick off a study with in-depth training for the project team, we adapt our content and timeframe to suit your needs.

Read a case study of a representative training session.

Coaching and Partnering

We can provide informal, “on-the-job” coaching assistance geared toward end users. We work with your internal research department on an hourly or per-project basis to help them through their first conjoint analysis study or with more complex studies. Our goal is to do more than coach them through a single project; we want to prepare them to handle future conjoint projects on their own.

We also partner with research firms who seek to blend their industry knowledge with our technical expertise.

Topics include:

• Framing research issues
• Choice of conjoint methodology
• Study design
• Development of attributes and levels
• Analysis of data, including utility calculation and building market simulation models
• Interpretation of results in the business context

We also offer training, coaching and partnering for MaxDiff and perceptual mapping studies.