Services Overview

Overview

Sawtooth Technologies is a recognized leader in the application of advanced quantitative market research techniques. We shed light on your market through insights that lead to effective strategies for complex business issues.  

Our services include both full-service studies and backroom services support of the following: 

• Conjoint Analysis / Discrete Choice –  Provide critical insights into customers’ decision-making processes, allowing you to model market preferences for virtually unlimited combinations of features, services, benefits and pricing in a competitive context.
• Segmentation – Identifies common characteristics among customers, enabling you to develop strategies and tactics that target specific market segments.
• Perceptual Mapping – Creates a visual representation that depicts where your brand lives on the competitive landscape, highlighting opportunities for competitive positioning. 
• Customer Satisfaction Modeling – Develops an interactive model that predicts how potential actions will affect customer satisfaction, identifying avenues that create the greatest leverage for improvement.
• MaxDiff – Identifies the “best” of many alternatives from the customer’s perspective, allowing you to prioritize a set of concepts, features, benefits, or packaging options.

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