CONJOINT ANALYSIS and DISCRETE CHOICE

At Sawtooth Technologies, we answer your most critical product development and pricing questions using conjoint analysis and discrete choice.

  • What combination of features should a product or service offer?
  • Which are the most critical features, and which are less essential?
  • How does price impact demand for the product?
  • Will the product compete well against competitive offerings?
  • Which strategies maximize market preference across the product portfolio?
  • Which strategies minimize cannibalization of premium or higher margin products?