CONJOINT ANALYSIS and DISCRETE CHOICE
At Sawtooth Technologies, we answer your most critical product development and pricing questions using conjoint analysis and discrete choice.
- What combination of features should a product or service offer?
- Which are the most critical features, and which are less essential?
- How does price impact demand for the product?
- Will the product compete well against competitive offerings?
- Which strategies maximize market preference across the product portfolio?
- Which strategies minimize cannibalization of premium or higher margin products?