Company History Until April 1995, Sawtooth Technologies' personnel were part of Sawtooth Software, Inc. Sawtooth Software was founded in 1983 by Richard M. Johnson, a marketing researcher with 35 years' experience in the development of quantitative research techniques. Johnson was formerly head of Analytic Systems Development for Procter and Gamble; later he was Technical Director at Market Facts, Inc., one of the nation's largest marketing research firms. He then co-founded the John Morton Company, a marketing strategy consulting firm specializing in marketing modeling techniques. It was at John Morton that Johnson pioneered the use of personal computers for collecting marketing research data. One of Johnson's associates at John Morton was Joe Curry. Curry implemented numerous research studies using the new computer interviewing technology and became well versed in its use. In the early '80s, as PCs became more widely used and more powerful, Johnson saw the potential for commercial software packages for data collection and advanced analysis. He formed Sawtooth Software in 1983 to begin development of these products. Because software production faces no geographic constraints, Johnson decided to place the company near the Sawtooth Mountains in the Ketchum/Sun Valley area of Idaho. Over a period of several years, a number of Johnson's former associates from John Morton joined him in this venture and Curry became Vice President in 1985. By the early '90s, Sawtooth Software's headquarters had moved to Evanston, Illinois while maintaining an office in Idaho. Curry became President of Sawtooth Software in 1992 and Johnson remained as Chairman of the Board. 1985 saw two major innovations. The first was the release of the Adaptive Conjoint Analysis (ACA) System. This unique form of conjoint analysis has made it possible for conjoint studies to include large numbers of product attributes and levels by adapting the interview to what is important and relevant to the respondent. ACA has gone on to become the most widely used technique for collecting conjoint data. The second innovation was the disk-by-mail approach to conducting mail surveys. Disk-by-mail extended the advantages of computer-assisted interviewing to geographically dispersed groups of respondents. Until 1985, all of the company's products were for use on "stand-alone" PCs. Curry saw the potential for the company in offering a networked computer-assisted interviewing system for telephone interviewing facilities. At that time, nearly all such products were mainframe based and Curry believed that offering a product that was both easier to use and more reasonably priced would let small-to-medium sized research organizations seize the benefits of automation. In 1986, Curry authored the Ci2 CATI System for Computer-Assisted Telephone Interviewing. Ci2 CATI and its successor, Ci3 CATI, became the most widely used CATI systems in the world. In 1994, Sawtooth Software teamed up with the Adaptive Technologies Group of Cleveland, Ohio, to market interviewing software that offered point-and-click questionnaire design and advanced multimedia capabilities. This resulted in the Sensus line of interviewing software, which included a basic interviewing system, Sensus Q&A; a multimedia extension, Sensus Multimedia; a conjoint module, Sensus TradeOff; and an advanced questionnaire development system, Sensus ADE. In early 1995, Johnson, Curry and other principals of Sawtooth Software decided to split the company into two companies with different directions. Sawtooth Software, headed by Johnson would be based in Sequim, WA. Sawtooth Technologies, headed by Curry and operating from the company's Evanston, IL office, would retain the Ci3 CATI System and the company's training/seminar business. The primary focus of Sawtooth Technologies would be to develop Ci3 CATI for Windows, the next generation of Ci3 CATI, and to develop new technologies for computer interviewing. In January 1998, Sawtooth Technologies released Ci3 CATI for Windows. This version of Ci3 CATI removed the limitations imposed by the DOS operating system and greatly reduced the time users need to learn the system and set up studies. The second version of the Windows CATI system was released in September 1999. Its name was changed to WinCati to signify the improvement in speed and system capacity brought about by the integration of Sybase as its database engine. Sawtooth Technologies, which is employee-owned, is a highly respected company in the research industry. As a result of Curry's extensive experience and knowledge as a researcher and its staff's dedication to customer satisfaction, Sawtooth Technologies is particularly responsive to the needs of users. The company's products have been favorably reviewed in research journals. Sawtooth Technologies' CATI system boasts the most installations of any CATI system in the world. And, Sawtooth Technologies' widely used Sensus products bring the power and realism of multimedia to research data collection, making possible interviews that were simply not possible before.